Monday, February 22, 2010

BMW LayerON Concept: Personalized rent car


The BMW LayerON Concept is a design developed for the future, with an outlook to 2015. Created by Turin IED students Aydar Nigmatullin, Patrick De Laet Moreno and Rocco Sergio D’Argento, and sponsored by BMW, the concept is built on the basis of consumer habits, preferences and the desire for personalization

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